Tag: SMS

From planning to execution of the media plan, advertisers follow a step by step procedure to
launch a promotion campaign for a brand. Amongst the various promotional strategies, media
planning is considered the most important stratagem by advertisers. You need to launch your
campaign through a best suited media, which will drive sales of your product. Today, mobile
ads & internet ads are quite popular in India. Considered as personalized modes of brand
promotion, advertising through mobile & internet media provides immediate effect on customers.
Through this article, the importance of mobile advertising (in particular) along with the trends
of this mode of advertising are briefly discussed.

SMS or Short Messaging Service through mobile phone devices has resulted in an increased
practice of brand promotion amongst a wide range of advertisers and brand owners. Offering
customised and personalised options of promoting a brand, mobile advertising is quite in
vogue in India. Unlike emails which reach customers through internet media, mobile ads are
considered more reachable and accessible to customers because of the portable feature of mobile
phones. The upsurge of pocket internet is yet another innovation in mobile advertising. However,
SMS ads offer end to end brand promotion solutions immediately and effectively.

Mobile advertisers are expert who are responsible for launching a brand promotion campaign
through mobile media. A mobile advertiser is not necessarily the brand owner; he is the one who
advertises the brand to the target customers (through a mobile device) on behalf of the brand
owner. Mobile advertisers are the latest pundits in contemporary brand advertising. Ensuring
quick and effective result for any brand promotion, mobile advertising opens a new pool of
advertising opportunity for small and large scale advertisers.

Advertising through mobile media is less expensive than advertising through other media such
as television, radio, print etc. BULK SMS is one common practice of SMS campaign. With
facilities such as 1 paisa per sms offers and embedded technique of launching a mobile sms
campaign through internet (by using particular softwares), advertisers find mobile advertising an
easier and hassle-free mode of brand promotion. BULK SMS campaigns are launched through
internet media to gain favour from the public. Through BULK SMS campaign, advertisers send
one sms to different customers simultaneously.

The importance of mobile advertising is likely to increase in the coming years especially

when brand new products will be launched in the market. Moreover, the hectic lifestyles of the
customers also demand the need to reach them through more personalised means amongst which
mobile advertising is one.
http://www.mobileandinternetadvertising.com

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
.
Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.